The intent back then was to have the movie in production by year’s end. Mattel held a beauty contest for the rights, one which the then Amy Pascal-led studio and producers Walter Parkes and Laurie MacDonald won with Sex and the City scribe Jenny Bicks attached. However, the real noise around the feature adaptation of the doll came when she arrived at Sony in April 2014. Studios always have been gaga for the character, knowing she would appeal equally to young girls and grandmothers. Opening For Movie Directed By WomanĪs one source close to production says, “If you made Barbie in the 1980s, it would have fallen into the patriarchy.” Leave it to Little Women and Ladybird director Gerwig to liberate Barbie, an effort that is the best stateside debut ever for a movie by female filmmaker.īarbie first landed at Universal in 2009 with The Greatest Showman producer Laurence Mark attached. RELATED: Greta Gerwig’s ‘Barbie’ Scores Record Box Office U.S. For Robbie, Gerwig and co-star Ryan Gosling, Barbie repped a record start at the box office. It worked, with the movie opening to $162M domestic and $356M global. Greta Gerwig Explains ‘Barbie’s “Mic Drop” Final LineĪt the end of the day, Mattel let its hair down and poked fun at - and owned - all of Barbie’s hang-ups, thanks to star-producer Margot Robbie and the pic’s director and co-writer Greta Gerwig.
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